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Course Outlines

MCM 212 Course Outline

By StudentsdashOfficial • 📅 Oct 15, 2026

About this Material & Overview

MCM 212 — Marketing Foundation for Public

  1. Definition of Marketing
  2. Functions of Marketing & Public Relations
  3. Why Communication is Necessary in Marketing
  4. Marketing Mix
  5. Elements of Marketing
  6. Advertising
  7. How Advertising & PR Communication Tools Can Be Used to Achieve Organizational Goals
  8. Content Marketing
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